Back to Products & Projects
Product OwnershipData AnalyticsGrowthExperimentation

PharmEasy — Checkout Funnel Optimisation

Led a structured funnel analysis of PharmEasy's checkout flow — mapping the end-to-end user journey from cart to order confirmation.

Extended the analysis to the post-order delivery workflow — examining reconciliation failures, delivery attempt patterns, and last-mile efficiency gaps.

Collaborated with product, tech, and operations teams to design and ship targeted interventions.

PharmEasy — Checkout Funnel Optimisation

The Challenge

  • Checkout drop-off was occurring at multiple stages but without a structured funnel view.
  • Prescription upload friction was a known hypothesis but had not been quantified against other drop-off drivers.
  • Delivery reconciliation issues were creating repeat contacts and returns.

The Approach & Solution

  • Built a step-wise funnel model: product discovery to add to cart to checkout initiation to address confirmation to prescription upload to payment to order confirmation.
  • Identified prescription upload as the highest drop-off stage for Schedule H drugs.
  • Analysed delivery attempt data — surfacing the top reasons for failed first-attempt deliveries.
  • Designed and coordinated A/B tests on checkout page layout and prescription upload UX.
  • Worked with the reconciliation team to address the top delivery failure reasons.

Key Results & Commercial Impact

Checkout conversion rate improved following funnel interventions.
Prescription upload drop-off rate reduced after UX change to earlier disclosure.
First-attempt delivery success rate improved following reconciliation process changes.
Delivery-related repeat contacts reduced.
Partner With Us

Have a similar project in mind?

We specialize in custom AI systems, clinical data licensing pipelines, and scalable web apps. Let's build something exceptional together.

Start a Conversation

Explore More Projects

View All Portfolio
Google Health Partnership
AI Products
AI ProductsB2B CollaborationsMonetization

Google Health Partnership

Packaged clinical content as LLM training data, including drug monographs, DDI data, disease content, and regulatory safety data, in a B2B monetization deal.

CMS (internal)AppScripts+1
View Project
Samsung Health API Integration
B2B Collaborations
B2B CollaborationsMonetizationAI Products

Samsung Health API Integration

Real-time API integration spanning 600K+ SKUs, 50+ attributes, and a 200K-interaction DDI tool, enabling in-app discovery and routing cart/checkout to Tata 1mg.

API (internal)CMS+2
View Project
Elsevier Clinical Monograph API Partnership
B2B Collaborations
B2B CollaborationsMonetizationContent Strategy

Elsevier Clinical Monograph API Partnership

Tata 1mg's first clinical content licensing deal. Delivered 1,500 structured drug monographs over 9 months and built the CMS & API infrastructure.

Internal CMSAPI Integration+3
View Project