AI ProductsB2B CollaborationsMonetization
Google Health Partnership
Collaborated with Google to supply high quality, validated clinical content as training data for Google's health AI and LLM initiatives.
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Portfolio
Products & Projects we're proud of
Each project is a story of collaboration, creativity, and craft. Here are some of our favorites.
B2B CollaborationsMonetizationAI Products
Samsung Health API Integration
Managed the commercial and technical delivery of Tata 1MG's integration with Samsung Health, supplying structured drug data and clinical tools.
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B2B CollaborationsMonetizationContent Strategy
Elsevier Clinical Monograph API Partnership
Collaborated with Elsevier to deliver 1,500 structured drug monographs via API integration.
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B2B CollaborationsGrowth (SEO/GEO)
Microsoft Bing Health Data Partnership
Collaborated with Microsoft to supply structured drug content to Bing's health search results across four geographies.
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AI ProductsComplianceContent Strategy
Drug Safety Classification System (RAG Pipeline)
Led the design of a retrieval augmented generation (RAG) pipeline to automate classification of drugs across six safety advisory categories.
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AI ProductsComplianceContent Strategy
Content Quality Dashboard & AI-Powered Audit Framework
Identified the absence of a systematic content quality measurement system and led the initiative to design and implement one.
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AI ProductsContent StrategyPlatformsDatabase Management
Drug-Drug & Drug-Lifestyle Interaction Engine
Designed and delivered a state-of-the-art clinical interaction checker covering over 2 lakh drug-drug and drug-lifestyle interactions, now integrated into Tata 1MG's platform and licensed to partners.
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ComplianceRegulatoryDatabase ManagementPlatforms
CDSCO Drug Compliance Mapping
Mapped 6,000+ drug salts against CDSCO's official approvals database to identify and remove unapproved substances from the Tata 1MG platform — resulting in the removal of ~300 non-compliant salts and ~5,000 associated medicines.
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B2B CollaborationsPlatformsMonetizationDatabase Management
EMR Integration with Tata Hospitals
Integrated Tata 1MG's clinical content and real-time drug-drug interaction tool with Tata hospital EMR systems, providing doctors with in-workflow clinical decision support for anti-cancer drug prescribing.
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Product StrategyGrowth (SEO/GEO)PlatformContent StrategyMonetization
Diagnostics Platform Build
Led the 0-to-1 build of Tata 1MG's e-diagnostics content platform — including PDP architecture, hierarchical content automation, SEO strategy, CMS schema, and lab nomenclature standardisation — driving 40% organic sales growth.
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Product StrategyPlatformContent StrategyData Management
CMS Development for Pharma, Labs & OTC
Spearheaded the transition from legacy siloed systems to a single unified Content Management System — consolidating cataloguing, content, and data management for drugs, diagnostics, and OTC into one cross-team platform.
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ComplianceRegulatoryDatabase ManagementRisk ManagementPlatforms
Ban-for-Sale Process Architecture & Compliance Framework
Designed and implemented a three-tier ban management system — bringing overall ban compliance accuracy from 81% to 99%.
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ComplianceRegulatoryData ManagementPlatforms
Scheduled P — Storage Temperature Compliance System
Mapped 500+ drugs to Schedule P storage temperature requirements — taking storage accuracy from 64% to 93%.
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ComplianceRegulatoryProduct StrategyRisk Management
State-Wise SKU Restriction & High-Risk Drug Access Control
Designed and implemented a pin-code and state-level SKU restriction framework for 70 high-risk drug salts, blocking dispensing for ~5,000 medicines in regulated geographies.
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Data ManagementRisk ManagementClinical DataPlatforms
Chemical & Therapeutic Class Database Audit
Audited and corrected the chemical class and therapeutic class classifications for 3,000+ drug salts — improving classification accuracy from 65% to 95%.
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Product StrategyContent StrategyOperationsData Analytics
YouTube Content Production Tracker
Designed and built the production tracking system now used by Tata 1MG's YouTube team — enabling end-to-end visibility across shoot planning, production status, publication, and performance.
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Crisis ManagementProduct StrategyOperationsSocial Impact
COVID-19 Task Force — Vaccine Distribution & Order Fulfillment
Served as project manager and individual contributor for Tata 1MG's COVID Task Force — designing the emergency vaccine distribution and order fulfillment channel for Government of India officials across Delhi NCR, serving 7,000+ individuals in two months.
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ComplianceData ManagementRegulatoryRisk Management
Not-for-Sale (NFS) Compliance Dashboard
Built an automated reporting system to identify and remove Not-for-Sale (NFS) medicines being listed on the platform — catching up to 200 non-compliant SKUs per month.
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ComplianceProduct StrategyRegulatoryProcess Design
New Salt Addition Process & Compliance Governance
Designed the end-to-end governance framework for new drug salt additions to Tata 1MG's platform — embedding CDSCO approval verification, indication mapping, and compliance checks as mandatory gates.
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ComplianceData ManagementRegulatoryQuality
Prescription Image Cleaning & Legal Metrology Compliance
Led a large-scale SKU-level data extraction and bulk update exercise for 60,000+ medicines — improving overall compliance accuracy to 95%.
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Product StrategyContent StrategyData ManagementPlatforms
Paediatric Drug Content & Strength-Level Automation
Designed a strength-level content replication framework for paediatric drugs — enabling child-specific dosing, indications, and safety content to be scaled across 80 drugs and 20,000 SKUs.
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Product StrategyContent StrategyMonetizationGrowth (SEO/GEO)Platforms
VMS (Vitamins, Minerals & Supplements) Content Strategy
Designed a new content and UI strategy for the VMS category — piloting on 40 SKUs and demonstrating measurable improvement in conversion, retention, and engagement.
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Data AnalyticsContent StrategySEO/GEOCompetitive Intelligence
Competition Benchmarking via Python-Powered Content Scraping
Built an automated competitive intelligence pipeline using Python to scrape and compare Tata 1MG's drug and health content against national and international competitors.
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AI/MLGrowth (SEO/GEO)Product StrategyContent StrategyPlatforms
AI/Automation Strategy for Clinical Content
Developed Tata 1MG's AI and automation strategy for the clinical content function — mapping the full content lifecycle and identifying AI insertion points to improve accuracy, efficiency, and scalability.
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Product StrategyBusiness StrategyUser EngagementMonetization
Generics Strategy & Product
Led the scoping, content structuring, and product roadmap documentation for Tata 1MG's generics strategy — defining the content architecture and user experience model for generic drug discovery and substitution.
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Growth (SEO/GEO)Product StrategyLLM OptimisationPlatformsContent Strategy
SEO → AEO → GEO Discoverability Strategy
Designed and executed Tata 1MG's three-horizon search discoverability strategy — transitioning from traditional SEO to Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for LLM-era AI answer surfaces.
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ComplianceProduct StrategyRisk ManagementPlatform
Prescription Fraud Detection & Telemedicine Validation Flow
Designed a multi-layer prescription validation system combining telemedicine review, image-level quality checks, and CDSCO schedule compliance — reducing fraudulent and non-compliant prescription orders.
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AI/MLProduct StrategyClinical DataMonetisation
Drug-Disease-Lab Cross-Sell Mapping Engine
Designed and delivered an AI-powered mapping engine linking drugs, diseases, and diagnostic tests — enabling clinically grounded cross-sell recommendations across Tata 1MG's pharma and diagnostics verticals.
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GrowthContent StrategyBrandSEO/GEO
Reddit & Community-Led Growth Strategy
Designed and executed a Reddit and community-platform growth strategy for Tata 1MG — building authentic health discussion presence, driving organic referral traffic, improving brand trust signals, and establishing community-sourced content as a GEO discovery asset.
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SEO/GEOAI/MLContent StrategyProduct Ownership
GEO / LLM Content Optimisation Initiative
Led Tata 1MG's Generative Engine Optimisation (GEO) initiative — restructuring drug, disease, and diagnostics content to align with how large language models retrieve, evaluate, and surface health information.
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Data AnalyticsOperationsRisk ManagementInternal Tool
PharmEasy — Order Returns RCA & Fraud Detection Dashboard
Led root-cause analysis of order return patterns at PharmEasy — identifying the top drivers of returns across product, operational, and fulfilment dimensions — and built a fraud detection and order lifecycle dashboard.
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Product OwnershipData AnalyticsGrowthExperimentation
PharmEasy — Checkout Funnel Optimisation
Analysed and optimised PharmEasy's checkout and delivery experience — identifying drop-off points across the order funnel, running targeted interventions, and improving checkout conversion and delivery process efficiency.
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Product OwnershipGamingUser EngagementRetention
Cyclegent/GameSports — Virtual Cycling Game Product (0 to 1)
Owned end-to-end product management for Cyclegent's virtual cycling game — from 0-to-1 roadmap definition through to engagement loop design, retention mechanics, and analytics infrastructure — taking retention from 3% to 18%.
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