Products & Projects
Each project represents technical craft, business monetization, and real-world impact. Explore our deep dives into AI platforms, B2B data licensing, and product architecture.
Featured Products & Case Studies
Google Health Partnership
Packaged clinical content as LLM training data, including drug monographs, DDI data, disease content, and regulatory safety data, in a B2B monetization deal.
$500,000 commercial contract, packaging clinical content as LLM training data for Google Health.
Samsung Health API Integration
Real-time API integration spanning 600K+ SKUs, 50+ attributes, and a 200K-interaction DDI tool, enabling in-app discovery and routing cart/checkout to Tata 1mg.
Elsevier Clinical Monograph API Partnership
Tata 1mg's first clinical content licensing deal. Delivered 1,500 structured drug monographs over 9 months and built the CMS & API infrastructure.
Microsoft Bing Health Data Partnership
Powered drug knowledge panels for 3,000+ drugs across India, UK, Australia, and New Zealand, surfacing Tata 1mg clinical data on related Bing searches.
Drug Safety Classification System (RAG Pipeline)
Shipped RAG pipelines for automated attribute-level content validation, improving safety advice accuracy from 48% to 85% and reducing diagnostics over-claims by 30%.
Content Quality Dashboard & AI-Powered Audit Platform
Increased drug safety and compliance from 63% to 95% by launching an AI-powered content audit platform to validate clinical content and regulatory classifications.
Drug-Drug & Drug-Lifestyle Interaction Engine
Built the DDI engine with 200K+ drug-drug interactions and 31K oncology-specific interactions, licensed to Samsung and integrated into Tata hospitals EMR systems for prescribing alerts.
CDSCO Drug Compliance Mapping
Mapped 6,000+ drug salts against CDSCO's official approvals database to identify and remove unapproved substances from the Tata 1MG platform — resulting in the removal of ~300 non-compliant salts and ~5,000 associated medicines.
EMR Integration with Tata Hospitals
Integrated Tata 1MG's clinical content and real-time drug-drug interaction tool with Tata hospital EMR systems, providing doctors with in-workflow clinical decision support for anti-cancer drug prescribing.
Diagnostics Platform Build
Led the 0-to-1 build of Tata 1MG's e-diagnostics content platform — including PDP architecture, hierarchical content automation, SEO strategy, CMS schema, and lab nomenclature standardisation — driving 40% organic sales growth.
CMS Development for Pharma, Labs & OTC
Spearheaded the transition from legacy siloed systems to a single unified Content Management System — consolidating cataloguing, content, and data management for drugs, diagnostics, and OTC into one cross-team platform.
Ban-for-Sale Process Architecture & Compliance Framework
Designed and implemented a three-tier ban management system — bringing overall ban compliance accuracy from 81% to 99%.
Scheduled P — Storage Temperature Compliance System
Mapped 500+ drugs to Schedule P storage temperature requirements — taking storage accuracy from 64% to 93%.
State-Wise SKU Restriction & High-Risk Drug Access Control
Designed and implemented a pin-code and state-level SKU restriction framework for 70 high-risk drug salts, blocking dispensing for ~5,000 medicines in regulated geographies.
Chemical & Therapeutic Class Database Audit
Audited and corrected the chemical class and therapeutic class classifications for 3,000+ drug salts — improving classification accuracy from 65% to 95%.
YouTube Content Production Tracker
Designed and built the production tracking system now used by Tata 1MG's YouTube team — enabling end-to-end visibility across shoot planning, production status, publication, and performance.
COVID-19 Task Force — Vaccine Distribution & Order Fulfillment
Served as project manager and individual contributor for Tata 1MG's COVID Task Force — designing the emergency vaccine distribution and order fulfillment channel for Government of India officials across Delhi NCR, serving 7,000+ individuals in two months.
Not-for-Sale (NFS) Compliance Dashboard
Built an automated reporting system to identify and remove Not-for-Sale (NFS) medicines being listed on the platform — catching up to 200 non-compliant SKUs per month.
New Salt Addition Process & Compliance Governance
Designed the end-to-end governance framework for new drug salt additions to Tata 1MG's platform — embedding CDSCO approval verification, indication mapping, and compliance checks as mandatory gates.
Prescription Image Cleaning & Legal Metrology Compliance
Led a large-scale SKU-level data extraction and bulk update exercise for 60,000+ medicines — improving overall compliance accuracy to 95%.
Paediatric Drug Content & Strength-Level Automation
Designed a strength-level content replication framework for paediatric drugs — enabling child-specific dosing, indications, and safety content to be scaled across 80 drugs and 20,000 SKUs.
VMS (Vitamins, Minerals & Supplements) Content Strategy
Designed a new content and UI strategy for the VMS category — piloting on 40 SKUs and demonstrating measurable improvement in conversion, retention, and engagement.
Competition Benchmarking via n8n & Python Content Scraping
Built an n8n-assisted, Python scraping pipeline benchmarking content against Mayo Clinic, WebMD, and Apollo Pharmacy, surfacing 3 new attributes and deepening 5 existing ones.
AI/Automation Strategy for Clinical Content
Developed Tata 1MG's AI and automation strategy for the clinical content function — mapping the full content lifecycle and identifying AI insertion points to improve accuracy, efficiency, and scalability.
Generics Strategy & Product
Led the scoping, content structuring, and product roadmap documentation for Tata 1MG's generics strategy — defining the content architecture and user experience model for generic drug discovery and substitution.
SEO → AEO → GEO Discoverability Strategy
Led Tata 1mg's three-horizon search strategy, achieving 36% share of voice across AI-powered discovery channels (Google AI Overviews, ChatGPT, Claude, Perplexity).
Prescription Fraud Detection & Telemedicine Validation Flow
Designed a multi-layer prescription validation system combining telemedicine review, image-level quality checks, and CDSCO schedule compliance — reducing fraudulent and non-compliant prescription orders.
Drug-Disease-Lab Cross-Sell Mapping Engine
Designed and delivered an AI-powered mapping engine linking drugs, diseases, and diagnostic tests — enabling clinically grounded cross-sell recommendations across Tata 1MG's pharma and diagnostics verticals.
Reddit & Community-Led Growth Strategy
Designed and executed a Reddit and community-platform growth strategy for Tata 1MG — building authentic health discussion presence, driving organic referral traffic, improving brand trust signals, and establishing community-sourced content as a GEO discovery asset.
Content Intelligence Platform for Search & AI Discovery
Built the content intelligence platform combining competitive monitoring, Reddit/X narrative analysis, trust signals, content gap identification, and performance tracking.
PharmEasy — Order Returns RCA & Fraud Detection Dashboard
Led root-cause analysis of order return patterns at PharmEasy — identifying the top drivers of returns across product, operational, and fulfilment dimensions — and built a fraud detection and order lifecycle dashboard.
PharmEasy — Checkout Funnel Optimisation
Analysed and optimised PharmEasy's checkout and delivery experience — identifying drop-off points across the order funnel, running targeted interventions, and improving checkout conversion and delivery process efficiency.
Cyclegent/GameSports — Virtual Cycling Game Product (0 to 1)
Owned end-to-end product management for Cyclegent's virtual cycling game — from 0-to-1 roadmap definition through to engagement loop design, retention mechanics, and analytics infrastructure — taking retention from 3% to 18%.