Crisis ManagementProduct StrategyOperationsSocial Impact

COVID-19 Task Force — Vaccine Distribution & Order Fulfillment

Contributed to an organisation-wide emergency response initiative during the COVID-19 pandemic, focused on enabling vaccine distribution for government officials and frontline health workers.

Designed and implemented the order punching flow for Government of India delegates and Ministry of Health and Family Welfare (MoHFW) officials.

Established an emergency fulfillment channel specifically for the Delhi NCR region.

COVID-19 Task Force — Vaccine Distribution & Order Fulfillment

The Challenge

  • Designing a reliable order and fulfillment process under extreme time pressure and operational constraints during a national health emergency.
  • Serving government officials with non-standard order flows requiring specific process design outside of Tata 1MG's commercial e-pharmacy pipeline.

The Approach & Solution

  • Mapped the end-to-end order fulfillment flow for the government channel, identifying and resolving process gaps.
  • Coordinated cross-functionally with logistics, operations, and customer experience teams to stand up the channel rapidly.
  • Maintained operational continuity and order accuracy across the two-month initiative.

Key Results & Commercial Impact

7,000+ government officials and delegates served across the Delhi NCR region in 2 months.
Emergency vaccine distribution channel successfully operationalised.
Initiative generated significant positive PR and brand sentiment for Tata 1MG during the national health crisis.

Technology Stack & Tools

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