Samsung Health API Integration
Managed the commercial and technical delivery of Tata 1mg's integration with Samsung Health, supplying structured drug data and clinical tools to Samsung's health ecosystem.
The integration covered over 600K+ SKUs with 50+ data attributes, and included the drug-drug interaction tool covering 200K interactions.
Enabled in-app discovery on Samsung Health while routing cart and checkout journeys back to Tata 1mg.
The Challenge
- Scale: 600K+ SKUs with 50+ attributes per SKU required a robust data pipeline with validation and error-handling at every stage.
- The DDI tool licensing required agreement on severity grading definitions, data refresh cadence, and liability framing between the two organisations.
- Ensuring the integration had a seamless traffic return mechanism and checkout routing.
The Approach & Solution
- Defined severity grading and safety advice definitions for Samsung's display requirements — adapting clinical content for consumer-facing use.
- Built an API-based real-time sync pipeline for SKU data, ensuring content freshness across the Samsung integration.
- Structured the commercial deal to include a traffic referral mechanism — routing cart and checkout journeys back to Tata 1mg, creating a growth flywheel.
Key Results & Commercial Impact
Technology Stack & Tools
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