Microsoft Bing Health Data Partnership
Collaborated with Microsoft to supply structured drug content to Bing's health search results across four geographies: India, United Kingdom, Australia, and New Zealand.
Whenever a user searched for a drug on Microsoft Bing in these regions, the information panel was powered by Tata 1mg's clinical data.
This partnership served as a critical organic traffic and brand visibility initiative, extending Tata 1mg's content reach into one of the world's largest search engines.
The Challenge
- Data needed to meet Microsoft's structural and quality requirements across diverse regulatory contexts in four distinct geographies.
- Ensuring content accuracy and compliance for international markets where drug approval status and labelling conventions differ from India.
- Coordinating structured data delivery pipelines to feed a live search engine at scale.
The Approach & Solution
- Structured and delivered clinical drug data for 3,000+ drugs to Microsoft Bing's health knowledge panel system.
- Worked cross-functionally with the content, data, and partnerships teams to align on delivery format, attribute mapping, and refresh cadence.
- Leveraged the existing CMS infrastructure to package and validate content for external consumption.
Key Results & Commercial Impact
Technology Stack & Tools
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