YouTube Content Production Tracker
Identified the absence of a structured tracking system for Tata 1MG's video content production pipeline and led the scoping, design, and delivery of a purpose-built tracker.
The tracker covered all stages of the video production lifecycle: ideation, agency briefing, shoot scheduling, post-production, review, and publication.
Built dashboarding layers to surface key production metrics.
The Challenge
- Multiple videos were being produced simultaneously each week with no centralised tracking — leading to status ambiguity, missed timelines, and lost context.
- No structured mechanism existed to scope new video ideas or track the reasons for video scrapping.
The Approach & Solution
- Documented the full video production process from agency brief through to live publication.
- Built a dashboarded view covering: videos in production, published, scrapped, and reason-for-scrap analysis.
- Designed the tracker to make new idea scoping intuitive.
- Handed over to the YouTube team and now in active production use.
Key Results & Commercial Impact
Technology Stack & Tools
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